To celebrate Clash of Clans’ 10th anniversary, we gifted fans 30 extra years of nostalgia by creating an elaborate web of disinformation that scattered across the internet, leaving fans questioning everything they thought they knew about Clash, video games and their own realities.
To create 40 years of completely made up history, we made a 20-minute documentary.
There were fake founders, fake interviews, fake commercials, even a fake movie.
There were a few things that, while still fake, we actually made for real.
Like the three decade-specific games: CLASH, Clash Dash, and Clash: Cradle of Darkness. As the campaign unrolled, the games were available to play on the Clash of Clans app in an arcade machine in players' villages.
Or like Barb’s Choco Boom Booms, an actual cereal we made with General Mills available at Walmart.com.
Or these packs of Garbage Pail Kids available on Topps.com.
Or these decade-specific Champion fits.
Everywhere fans looked, they were met with more proof of this alternate history.
From the actual Clash of Clans website, to a Reddit AMA with one of the fictional founders, to a retro commercial compilation, we made it hard to believe that none of this actually happened.
But... none of it actually happened. We promise.
Trolli / Rebrand
Eating a Trolli gummy worm will absolutely change your life (for as long as it takes to chew it).
A lot of candy brands have breakfast cereals, but Trolli has pioneered the first cereal of its kind: A box of candy. Made with 100% less cereal, this five pound box of gummi worms comes packaged inside a beautifully designed cereal box complete with black light reflective ink and a game on the back.
In 2015, we created a Nike Women Tumblr page & briefed a wide range of artists to create honest and inspirational posts about the experience of being at the very beginning of your workout journey.
If you’re the straggler in your run club, just pretend you’re on a solo run. See? Now you’re winning.
To make sure you’re doing your downward dog correctly, please consult a professional.
Peas. Good for your body in at least 2 ways.
Trail running: just like running on a treadmill, but with more squirrels and leaves and stuff.
Water is just water until you become a runner. Then it’s ✨ WATER ✨.
Go big. Or medium. Or small. Wherever you’re at, just go.
Don’t let anything distract you. Not even the millions of distractions.
It's important to be an individual. Unless you're in a dance class that relies on choreography, in which case, it's important to be exactly like the person next to you, just do what she's doing.
Sometimes a new bruise means a new record.
Nothing is impossible. Except for this. But everything else is fair game.
I guess that means you did it right.
Remember: never-ending runs end in long, cold, never-ending showers.
It’s all about your mind-set. And what kind of terrifying jungle animal you’ve chosen to ride inside of that mind-set.
You are a reflection of all your hard work. Especially if you’re standing on a reflective surface.
Work with what you got.
Looking like a pro is half the battle. Well, maybe a little less than half, because you’ve never played tennis before.
The best thing about city running: it smells like doughnuts every three blocks.
Lord Jones / Rebrand
Lord Jones CBD will turn your skincare routine into a sacred ritual.
We partnered with Pitchfork to create a musical performance meant to be experienced from your bathtub. Sunday Bath Sessions kicked off with a 30-minute set from Flying Lotus, lessening the impending doom of the work week for everyone who tuned in.
Here is a Superbowl spot about taxes that a bunch of people on YouTube called “Un-American,” “un American,” and “unamerican.” There were a lot of spelling variations.
Parents were worried about what their kids might be taking away from the pandemic, so we put the cameras in the hands of the kids to experience it all through their eyes.
A lot of queer and trans people have difficult relationships with their parents. This is a message to parents, reminding them that the person their kid is, is the person they’ve always loved.