“It Practically Smells Itself”
How do you make good advertising that appeals to both teen boys and their moms? We never figured out, so we made this stuff instead.
And if the heavy-handed advertising wasn’t resonating, we doubled down with a commercial break inside our commercial.
CREATIVE
CW: Darcie Burrell, Ted Malenfant
AD: Nicole Blauw, Ted Malenfant
CD: Matt Sorrell, Ashley Davis-Marshall
PRODUCTION
DIRECTOR: Steve Ayson
ANIMATOR: Powerhouse Animation
PRODUCER: Monica Ranes